A Learning Approach for Interactive Marketing to a Customer Segment
نویسندگان
چکیده
منابع مشابه
A Learning Approach for Interactive Marketing to a Customer Segment
When a marketer in an interactive environment decides which messages to send to her customers, she may send messages currently thought to be most promising (exploitation) or use poorly understood messages for the purpose of information gathering (exploration). We assume that customers are already clustered into homogeneous segments, and we consider the adaptive learning of message effectiveness...
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ژورنال
عنوان ژورنال: Operations Research
سال: 2007
ISSN: 0030-364X,1526-5463
DOI: 10.1287/opre.1070.0427